3 Great Twitter Tips for Business Professionals

Whether you are an experienced Twitter user or just started contemplating sending out your first tweet, we wanted to provide you with three helpful Twitter tips for business professionals. It’s important to keep in mind that Twitter can be great way to network within your industry and connect with potential clients, but first you should develop a twitter strategy to maximize results and position yourself as an insurance expert.  Here are our 3 Twitter Tips for Business Professionals:

Tip 1: Engage in the Conversation

After researching tweets from industry leaders and discovering what might resonate with your followers, start publishing your own tweets. You can share insurance news, helpful tips and even ask questions of your followers. It’s also important to engage with other users by re-tweeting messages you found to be helpful or responding to a tweet to join in on a conversation. This is an excellent technique to gain additional followers, which boosts your networking power.

Remember it is important to be concise on Twitter.After all that’s what Twitter is all about.  So feel free to use abbreviations and services like bitly to shorten links. And keep that character count at 140 or less.

Tip 2: Become Fluent in the Language

In order to effectively communicate on Twitter, become familiar with the common symbols and terms used.  Understanding and using this lingo will make you look like a Twitter pro from the start.

  • Tweet: A tweet is a message posted on Twitter which can have up to 140 characters.
  • @Username: the @ symbol indicates a Twitter user’s handle. Including the @ (w/username) in a tweet will direct your tweet to that specific user.
  • Home/Feed: Your home page is where all of the tweets from the users you follow will appear.
  • # (Hashtag): Using a # and a keyword is a way to categorize or search tweets on a specific topic.
  • Retweet (RT): A tweet that is reposted or shared by someone.
  • Followers: Those individuals who are following your account. Once someone follows you, your tweets willappear on their home page.
  • Mention: A tweet containing another user’s Twitter name, using the @ symbol.

Tip 3: Follow Others

Search for industry leaders, colleagues, organizations and clients who are active on Twitter and follow them. This is a good technique to encourage them to follow you back. Monitor your home page to read others’ tweets and you will find topic and ideas for your own tweets.

If you would like to learn more about Social Media Marketing, read our recent blog 4 Ways to Improve Your Company’s Website.

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