You understand the importance of developing and maintaining professional relationships with clients. To maintain a successful, healthy relationship, communications is key. Of all the various ways we communicate with one another in our respective industries, one of the most common communication methods is through email. And did you know that email marketing is far more effective, generating higher levels of client engagement than social media marketing and paid ads, if done properly? To help you maximize your email marketing efforts, here are 3 ways to build relationships through email.
1. Relevancy is key
As professional, your clients look to you to provide relevant information in a very direct and personal way. You are a valuable asset to your clients through the wealth of knowledge that you have obtained throughout your career. Utilize this information in your email communications, making sure it’s relevant to your client’s needs, positioning yourself as a trusted source of information. This is one of the most effective ways to sustain a successful relationship with a client and the trust you build will pay dividends down the road.
2. Personalization is impactful
When sending an email to a client, provide thoughtful information, tailored specifically to them. Would you prefer a generic email that could have been written for anyone, or would you rather read something addressed specifically to you that addresses your needs? A personalized email should always address the recipient by name and be conversational, encouraging the recipient to reach back out to you (think calls to action (CTAs). Meaningful conversations will generate higher response rates from your clients.
3. Be proactive and engaging
If you want to build trust and further strengthen your relationship with your clients, be proactive by engaging them via email and addresses current milestones or hurdles in their lives. By looking for updates on social media platforms such as LinkedIn and Facebook, you can learn when your client gets a new job, has a baby or decides to relocate. By being proactive and staying tuned in to what’s happening with your clients will provide you with the opportunity to help them plan for life or business changes as soon as possible.
We hope that you found this information beneficial and put these ideas into practice. Want to learn about other ways to connect with clients? Read one of my latest posts on PolicyWire: 3 reasons insurance agencies should use a LinkedIn a company page.